Product Subscription

The B2Bsellers Product Subscriptions add-on allows shop operators to offer automated, recurring interval deliveries. By designating specific items as subscription-eligible, you provide buyers with a "set-and-forget" procurement process while securing long-term customer loyalty through subscription-based discounts.

Core Features

• Product-Specific Activation: Choose exactly which items in your catalog are available for recurring orders.

• Incentivized Pricing: Assign unique discount percentages to subscription products to encourage long-term commitments.

• Flexible Management: Buyers can view, modify intervals, or cancel their subscriptions directly within the B2B platform.

• Payment Compatibility: To ensure stability for recurring B2B transactions, subscriptions currently support Invoice and Prepayment methods.

Setup & Configuration

1. Navigate to Catalogues > Products and select your desired item.

2. Go to the Specifications tab.

3. Scroll to Additional Fields.

4. Toggle "Allow subscription option" to active.

5. Enter the Discount (in %) the customer receives for choosing a recurring interval.

Activate subscription per product

Customer Experience

Product Detail Page

Once activated, customers see a toggle between "One-time delivery" and "Subscription." The interface clearly displays the potential savings and provides a dropdown to select the preferred delivery interval (e.g., monthly, quarterly).

Extensions in the frontend - product overview

Shopping Cart

Subscription items are clearly marked with a "Subscription" badge, ensuring buyers can easily distinguish recurring orders from one-off purchases before checkout.

Extensions in the frontend - Shopping Cart

Subscription Dashboard

Within the B2B platform under My Products > Subscriptions, buyers have full transparency over:

• Active items and current discounted unit prices.

• Quantity per delivery and set intervals.

• Shipping/Billing addresses and the calculated date for the next delivery.

Management of the subscription in the B2B platform

Technical Details

Data Structure

The plugin utilizes two main custom fields to control logic:

• b2b_subscription_enabled: Boolean flag identifying the product as a subscription item.

• b2b_subscription_discount: The percentage-based reduction applied to the unit price.

All active subscriptions are managed in the database table: b2b_product_subscription.

Automation via CLI

To trigger the generation of recurring orders, the system uses a specific shell command. It is recommended to set up a daily Cronjob for the following:

bin/console b2b:product-subscription:order

This command checks for all subscriptions due on the current day and automatically generates the corresponding Shopware orders.